KONTRIBUSI CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN DI PT. SUPER UNGGAS JAYA

Abstract

This study aims to analyze the contribution of Corporate Social Responsibility at PT. Super Unggas Jaya and to determine the dominant CSR variables affect the image of the company at PT. Super Poultry Jaya, which is measured by the indicators of CSR, namely the performance variables and variable social responsibility performance of the impact of the product. This study uses a quantitative research method with type research sample proportions (proportional sampling) by using primary data and secondary data, the population in this study is the youth Sukorejo ranging from citizen representatives RW.08 until RW.012, and as many as 50 people to be the study sample. These results indicate there is a contribution of independent variables on the dependent variable of 75%, by doing T test are variable (X₁) with (Y) with the result t_count (8.280) > t_table (2.01174) with a probability value of 0.0000 < 0,05 same thing was also obtained by the variable (X₂) that have a significant effect on the (Y) with the result t_count (6.555)> t_table (2.01174). From the test results T can also be concluded that the variable (X₁) is more dominant than the variable X₂, obtained from the beta in standartdized coefficient (0.612> 0.484) and also produced a correlation value in the variable performance of societal 45% and the correlation value variable performance responsibility responsible for 31% of the impact of the product. In F test are significantly and positively influence simultaneously between variables X₁ and variable X₂ to company image with a value of _count (74.513) > _table (3.20).

Keywords: CSR, Social Performance, Performance Products Liability Of Impact