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Vol 9, No 1 (2024): JUNI Pengaruh Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Eiger Abstract  PDF (Bahasa Indonesia)
Eni Erwantiningsih, Nuril Hirom, Vita Fibriyani
 
Vol 8, No 2 (2023): DESEMBER Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Eiger Abstract  PDF (Bahasa Indonesia)
Muhammad Romadani, Siti Komariah Hildayanti, Sahfiera Lazuarni
 
Vol 7, No 1 (2022): JUNI PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Abstract  PDF (Bahasa Indonesia)
A. Ratna Pudyaningsih, Waladi Imaduddin, Eva Mufidah, esthi putri ardiyanti
 
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