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Vol 8, No 1 (2023): JUNI Promosi Penjualan Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Fashion Abstract  PDF (Bahasa Indonesia)
Ilhamah Ilhamah, Ratna Pudyaningsih, Nurul Akramiah
 
Vol 9, No 1 (2024): JUNI Preferensi Konsumen Terhadap Keputusan Pembelian Berdasarkan Kualitas Produk Point Coffe Kota Surakarta Abstract  PDF (Bahasa Indonesia)
Intan Putri Apriliawati, Erli Arlita, Kasilda Helga Erlinda, MD. Rahadhini
 
Vol 8, No 2 (2023): DESEMBER Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Eiger Abstract  PDF (Bahasa Indonesia)
Muhammad Romadani, Siti Komariah Hildayanti, Sahfiera Lazuarni
 
Vol 7, No 1 (2022): JUNI PENGARUH PROMOSI DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN CV. RIMA JAYA DI PASURUAN Abstract  PDF (Bahasa Indonesia)
Rohmad Sholeh Zulfikar, Bambang Sutikno, Sri Hastari
 
Vol 9, No 1 (2024): JUNI Pengaruh Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Eiger Abstract  PDF (Bahasa Indonesia)
Eni Erwantiningsih, Nuril Hirom, Vita Fibriyani
 
Vol 7, No 1 (2022): JUNI PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Abstract  PDF (Bahasa Indonesia)
A. Ratna Pudyaningsih, Waladi Imaduddin, Eva Mufidah, esthi putri ardiyanti
 
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