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Vol 8, No 1 (2023): JUNI Promosi Penjualan Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Fashion Abstract  PDF (Bahasa Indonesia)
Ilhamah Ilhamah, Ratna Pudyaningsih, Nurul Akramiah
 
Vol 9, No 2 (2024): DESEMBER Product Quality dan Price Terhadap Purchase Decision Pakaian Thrifting Dengan Brand Image Sebagai Variabel Intervening Abstract  PDF (Bahasa Indonesia)
Agus Sukarno, Rina Ika Lestari, Hadioetomo Hadioetomo, Hery Sutanto, Didit Herliato
 
Vol 9, No 1 (2024): JUNI Preferensi Konsumen Terhadap Keputusan Pembelian Berdasarkan Kualitas Produk Point Coffe Kota Surakarta Abstract  PDF (Bahasa Indonesia)
Intan Putri Apriliawati, Erli Arlita, Kasilda Helga Erlinda, MD. Rahadhini
 
Vol 8, No 2 (2023): DESEMBER Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Eiger Abstract  PDF (Bahasa Indonesia)
Muhammad Romadani, Siti Komariah Hildayanti, Sahfiera Lazuarni
 
Vol 7, No 1 (2022): JUNI PENGARUH PROMOSI DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN CV. RIMA JAYA DI PASURUAN Abstract  PDF (Bahasa Indonesia)
Rohmad Sholeh Zulfikar, Bambang Sutikno, Sri Hastari
 
Vol 9, No 1 (2024): JUNI Pengaruh Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Eiger Abstract  PDF (Bahasa Indonesia)
Eni Erwantiningsih, Nuril Hirom, Vita Fibriyani
 
Vol 7, No 1 (2022): JUNI PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Abstract  PDF (Bahasa Indonesia)
A. Ratna Pudyaningsih, Waladi Imaduddin, Eva Mufidah, esthi putri ardiyanti
 
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